The website Gilt dot com was swamped by demand when it issued a metal "Rose-gold" Starbucks gift card. The gift cards sold out in almost six seconds. Only 1,000 of the metal gift cards were made. The cards were originally sold for $450 and only charged with $400. Starbucks has said on the record that the consumers are paying for the quality of the card and not the "gold level" perks which include free shots and syrups. Some of the cards that have shown up online are being sold for $4,300.