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90s Nooner Throwback - Gallery 12


Crystal Pepsi (1993 – 1994)
In 1993, PepsiCo, thinking that health-conscious consumers would equate “clarity” with “purity,” determined that a see-through caffeine-free cola drink would be the next big thing. It was not.  
 

Orbitz (1997)
Orbitz was that space-age drink. Created by Clearly Canadian, it was advertised as originating on Planet Orbitz — “Prepare to embark on a tour into the bowels of the Orbiterium,” stated one ad — and it was marketed as a “texturally enhanced alternative beverage.” Really, it was just a fruity, transparent soda filled with suspended edible balls. The experience was like drinking fizzy bubble tea from a tiny lava lamp.  
 
 

Josta (1995 – 1999)
Josta was the first legitimate energy drink marketed in the United States. Introduced in 1995, Josta included not only caffeine in its recipe, but also guarana. It became significantly popular but was nevertheless discontinued by PepsiCo after only four years.  


Life Savers (1995)
During the mid-’90s, fruit-flavored beverages such as Fruitopia were all the rage, and Life Savers tried to hop on that bandwagon by introducing a line of non-carbonated drinks in 1995.
 

Hi-C Ecto Cooler (1987-1997)
Hi-C’s Ecto Cooler was a bright green orange-flavored drink released in 1987 as a product tie-in to the cartoon “The Real Ghostbusters” — and considering that product tie-ins come and go even more frequently than television series, the drink shouldn’t have survived for as long as it did. However, it was so popular that it outlasted the cartoon series by six years, which was canceled in 1991.  
 
 
Snapple Elements (1999-2005)

In 1999, Snapple Elements won Beverage World's Globe Design Gold Award for best overall product design. Petition to bring em back HERE


Surge (1997-2003)
Surge was a variation of a Norwegian citrus soft drink called Urge. Surge, like Urge, was produced by The Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge had a more "hardcore" edge much like Mountain Dew's advertising at this time, in an attempt to further take customers away from Pepsi.
 


OK Soda (1993-1995)
OK Soda has been remembered more for its unique advertising campaign than for its fruity flavor. Both the cans and the print advertisements for the soft drink featured work by popular "alternative" cartoonists Daniel Clowes[7] and Charles Burns.

 
 
Kick Soda (1995-2002)
Kick was a citrus soft drink in the mid-1990s with its tagline, "The hardcore, psycho, nitro drink in a can!", Kick hoped to carve out a niche market in the extreme sports, punk and video game subcultures. Kick was discontinued in North America in 2002 when Royal Crown was acquired by Cadbury Schweppes plc.  
 


Fruitopia (1994-2003)
Fruitopia was a pet project of Coke's former marketing chief. TIME magazine named Fruitopia one of the Top 10 New Products of 1994, and the beverage would even be mentioned on the popular animated series, The Simpsons. But in 2003, Fruitopia was phased out in most of the United States where it had struggled for several years.
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People : Crystal Pepsi
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