MONEY: Touching boxers make women spend more

Touching men's underwear may make women spend more. A study published in the Journal of Consumer Psychology tested to see to see if sexual cues, in this case men’s underwear, affected a woman’s shopping habits. Surprisingly, study authors found that when women touched boxers, as opposed to other garments like a shirt, they tended to disregard price tags and pay more money than necessary for things like chocolate, a chair, and a keyboard. The same wasn’t true if the women only saw the boxers.

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