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Would you brush with chocolate toothpaste?


Would you want to brush your teeth with chocolate toothpaste? Crest apparently thinks you might, introducing it as part of its new line of flavors that Bloomberg Businessweek says it's aiming at, quote, "experiential" customers. The three flavors are: Mint Chocolate Trek, Lime Spearmint Zest and Vanilla Mint Spark. Bloomberg Businessweek said that because there's a lot of brand loyalty for a product like toothpaste, Procter & Gamble is trying to go outside the box to grab attention and get new customers.

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